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2163 RESOLUTION NO. 2 �� A RESOLUTION TO CREATE WITHIN THE WEST MEMPHIS CONVENTIONS AND VISITOR BUREAU THE POSITION OF COMMUNICATIONS COORDINATOR AND FOR OTHER PURPOSES. WHEREAS,the Advertising and Promotion Commission has considered and approved the creation of the position of Communications Coordinator for the West Memphis Conventions and Visitor Bureau; and WHEREAS,the salary range for the position of Communications Coordinator for the West Memphis Conventions and Visitor Bureau have been.appropriated in the present budget and is not to exceed an annual salary of$50,000.00; and WHEREAS,the City Council desires to establish within the West Memphis Conventions and Visitor Bureau the position of Communications Coordinator at the rate of compensation not to exceed an annual salary of$50,000.00; NOW,THEREFORE,BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF WEST MEMPHIS,ARKANSAS THAT: SECTION 1. There is hereby created within the West Memphis Conventions and Visitors Bureau the position of Communications Coordinator which shall be at the rate of compensation not to exceed an annual salary of$50,000.00. SECTION 2. All resolutions or parts of resolutions in conflict herewith are hereby repealed to the extent of any such conflict. ADOPTED this Q S�" day of PnAA&A,, , 2018. ------------ L H. JO ON,MAYOR ATTEST: PHILLIP ARA, CITY CLERK r ECLZI Y E® ®a��olerk's Offite Y x-a -t 7 i OST°MR CITY OF WEST MEMPHIS Communications Coordinator ♦ 'Y1.Via' * . Department: A&P Job Status: Full Time FLSA Status: Non-Exempt Grade/Level: $30K-$50K Amount of Travel Required: 10% Job Type: Regular Positions Supervised: None Work Schedule: Monday - Friday 8:00am-5:00pm POSITION SUMMARY Under the direction of the Conventions and Visitors Bureau.Director, the Communications'Coordinator is responsible for content writing, social media and online presence for all departments within the City of West Memphis. The Communications Coordinator will work with city leadership and vendors to develop and create content that promotes the city in a positive manner to the community and city personnel. ESSENTIAL FUNCTIONS Reasonable Accommodations Statement To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. Essential Functions Statement(s) • Develop innovative and creative media content to include text, images and video across all relevant social media platforms • Design posts to engage the community and employees and attract potential businesses to the City of West Memphis. • Provide weekly reporting and analysis to city leadership •, Coordinate with partner internet sites to ensure brand correctness, current content and city information and events are captured and remain timely and current on the Acceptance landing pages. • Develop a social media calendar to support organizational objectives and campaigns • Propose creative strategies and new ideas to attract prospective business via social media outlets • Set up daily tasks and activities for all social media outlets • Stay current and forward thinking on social media trends and competition • Ability to adapt to changing priorities based upon organizational needs • Work with city leadership to develop relevant content for each department • Coordinate with website consultant to update web content • Maintain social media and web platforms by working with department leadership for content POSITION QUALIFICATIONS Competency Statement(s) . Working Under Pressure - Ability to complete assigned tasks under stressful situations. • Friendly - Ability to get along with others in a favorable manner and be cheerful and pleasant. . Communication, Oral - Ability to communicate effectively with others using the spoken word. . Communication, Written - Ability to write concise, clear letters, reports, articles, or e-mails, including proofing and editing. • Enthusiastic-Ability to bring energy to the performance of a task. . Time Management - Ability to utilize the available time to organize and complete work within given deadlines. . Confidentiality - Ability to be careful in the use and protection of information and not use information for personal gain or any purpose that is unlawful. Understanding that data can only be divulged upon the discretion of the Finance Director. . Professionalism - Present a professional image of yourself and of the office which you represent at all time in your attire, conduct, and work space. • Responsible -Ability to be held accountable or answerable for one's conduct. • Reliability - The trait of being dependable and trustworthy. . Organized - Possessing the trait of being organized or following a systematic method of performing a task. • Loyal -The trait of feeling a duty to the employer. • Honesty/ Integrity - Ability to be truthful and be seen as credible in the workplace. Customer Oriented - Ability to take care of the customers' needs while following company procedures. • Ethical - Ability to demonstrate conduct conforming to a set of values and accepted standards. • Detail Oriented -Ability to pay attention to the minute details of a project or task. • Accuracy - Ability to perform work accurately and thoroughly. • Accountability -Ability to accept responsibility and account for his/her actions. SKILLS &ABILITIES Education: • Bachelor's degree or equivalent work experience in area of business, design, advertising or marketing field. Experience: • Experience in a Communications Coordinator role or similar communications role with a focus on social media • Experience with social monitoring and response • Experience with content management systems such as: Wordpress, Drupal, Joomla • Experience in performing social media for multiple locations • Possess an understanding of the digital and social media universe including Instagram, Snapchat,YouTube, Facebook, Indeed, Glassdoor,Yahoo, Twitter, Flickr, Pinterest, Google, • Knowledge of SEO, keyword research and Google Analytics • Familiarity with social media strategies and channels • Ability to grasp future trends in digital technologies and act proactively • Microsoft Office Products, such as Excel, Word, Power Point, Experience with Adobe platforms: InDesign, Illustrator, Photoshop, Computer Skills: 0 Content Management Systems such as: Wordpress, Drupal, Joomla PHYSICAL DEMANDS I The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job,the employee is frequently required to sit; use hands to finger,handle, or feel; and talk; or hear. The employee is occasionally required to stand and walk. Employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, depth perception and distance vision. WORK ENVIRONMENT The Communications Coordinator works in an office environment. They usually share their office space with other staff and working hours are typically a five-day, 40-hour work week. May be called to work overtime and work after hours in case of emergencies related to the Utility Department. Approval: Date: Employee Date: Signature: The city has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the city reserves the right to change this job description and/or assign tasks for the employee to perform, as the city may deem appropriate.