2285ORDINANCE NO. ~ 01 ~ S
AN ORDINANCE TO AMEND: SECTION 7. GENERAL REGULATIONS;
PARAGRAPH F, OF THE SIGN REGULATIONS ADOPTED BY ORDINANCE
1484 AND FOR OTHER PURPOSES.
WHEREAS, after public hearing on August 11, 2011, upon due notice and
publication, pursuant to Section 11.2, Paragraph C, of the sign regulations adopted
by Ordinance 14$4, the Design Review Commission has approved and
recommended to amend Sign Ordinance 1484, Section 7, Paragraph F.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF
THE CITY OF WEST MEMPHIS, ARKANSAS:
SECTION 1: Section 7, Paragraph F, of Sign Ordinance 1484, is hereby
amended as follows:
Section 7. General Regulations
F. Signs that move, flash or simulate movement are prohibited except as
allowed under this section and shall be subject to the following additional
restrictions:
a. Such technology shall be programmed so that the message or image on
the sign changes no more often than every eight (8) seconds.
b. There shall be no effects of movement, flashing, scintillation, or similar
effects in the individual images.
c. Changes of image shall be substantially instantaneous as seen by the
human eye and shall not use fading, rolling, window shading, dissolving
or similar effects as part of the change.
d. Video technology in signs shall use automatic level controls to reduce
light levels at night and under cloudy or other darkened conditions, in
accordance with the following standards: All electronic or digital display
unit message boards shall have installed ambient light monitors, and shall
at all times allow such monitors to automatically adjust the brightness
level of the electronic billboard based on ambient light conditions.
Maximum brightness levels for electronic or digital display boards shall
not increase by more than 0.3 foot candles (over ambient levels) as
measured using a foot candle meter at a pre-set distance. This distance
shall be based upon the particular copy area size being considered as
recommended by the Illuminating Engineering Society of North
America (IESNA.)
Ordinance No.
Page two
e. Any sign using video technology which malfunctions, fails, or ceases to
operate in its usual or normal programmed manner causing therein motion,
movement, flashing or any other similar effects, shall be repaired or
disconnected within 48 hours by the owner or operator of such sign. (A
manual disconnect, with lock out capability, must be installed on each
sign and placed at a height that can be readily accessed.)
f. The area of a sign consisting of electric or electronic message board
elements shall not constitute more than 200 square feet of a sign.
g. The following limitation shall apply to the location of signs using video
technology for a message board:
i. A sign on which the video technology includes 100 or more square feet
of sign area shall not be erected within 500 feet of property falling in on of
the City's residential zoning districts, although this restriction shall not
apply to mixed use districts and commercial districts allowing residential
uses.
ii. A sign on which the video technology includes 20 or more square feet
of sign area but less than 100 square feet of sign area shall not be erected
within 200 feet of property falling in one of the City's residential zoning
districts, although this restriction shall not apply to mixed use districts and
commercial districts allowing residential use.
iii. A sign on which the video technology includes less than 20 square feet
of sign area shall not be erected within 100 feet of property zoned and use
exclusively for single family uses: it is the express intent of this provision
to allow the use of such technology on signs for institutional uses located
in residential districts, provided that the required separation is maintained.
SECTION 2. All ordinances or parts of ordinances in conflict herewith are
hereby repealed.
PASSED AND APPROVED this 3 day of~Ve~~t ~~, 2011.
l~ ~/ ~~~•-•,/
Mayor, William H. Johnson
ATTEST:
City 'llip Para
RECEIVED
City Clerk's Office 8 : 2 0 ~,~,.-
By ~ ~,a